I was inspired to write this post by a life coach I found on Instagram (there’s loads of them there!). I will not be giving out her name here because it will then look like I’m calling her out, and why would I do that if her approach works for her and her clients? The fact that I don’t understand how she even manages to earn any money from coaching doesn’t mean I’m right and she’s wrong, it only means her clients needs are different than mine.
When I found the ad and saw a quick video of her I actually had a good impression. She was energetic, engaging and confident. The only problem was that I didn’t manage to understand from the video what her coaching model is about. That was meant to come from a booklet I had to download and I was very curious to do that.
The booklet was meant to give me ‘powerful magical micro strategies and guidance to explore the wonderful world of coaching, and how to bring it into my heart-centered work’. It sounds so promising and exciting, doesn’t it? Even for me, an autistic.
When I started reading I was a bit put of when the author stated in the introduction ‘It’s so good to have you here.’ No, she doesn’t have me there, it’s me who have her here, on my tablet, not the other way round.
It did make me think she doesn’t get things right but I kept reading.
A few statements from the booklet for you:
Coaching aligns a sense of purpose & calling and has been the thing to open the doors to limitless possibilities & potential in my own business, and for those who’ve joined me on this incredible journey.
Coaching cultivates culture at all levels.
Embrace your experience, skills & talents. You are an energetic match for those out there searching for something they don’t think they can find.
Ok. Enough of that! Those are just very general but extremely optimistic statements that don’t mean anything. So the book didn’t give me any answers at all.
Anyway, at one point the author asks if I’m a natural cheerleader for people. No, I’m not! I want them to do well, especially those who deserve more recognition, but I wouldn’t cheer for them in a traditional sense of the word.
But then I realised, that is the secret of her success! It’s her who is a natural cheerleader, she thinks that’s what coaching is about so is looking for similar personalities, and that is why her clients are paying her.
It does look like her clients don’t need information from her, they just want her to make them feel good about themselves.
As much as this is a phenomenon I do not understand, think about that from a different perspective: is that not the easiest job in the world? Talk cheerful nonsense and get paid for it.
I do wonder now if possibly I should implement elements of this strategy into my own communication? Maybe it will make my life easier, what is wrong with that? And many people don’t really want advice anyway. Or they may think they do but then will do their own thing regardless.